Introduction

The Business Administration program has been enrolling students since 2013 and was one of the first key undergraduate programs at the university. In 2017, it was granted the authority to confer bachelor’s degrees in management. In 2020, it was approved for a joint cultivation program with Guangxi University to offer a master’s degree in business administration. In 2018, the program established the New Guangxi Business Enterprise EMBA Training Center. In 2020, it was approved for the construction of a first-class professional cultivation program at the university level.

With a focus on meeting the talent demands of local industries and social development, the program aims to cultivate applied talents in the field of business administration who can adapt to economic development. It has a duration of four years and grants a bachelor’s degree in management.

Cultivation Objectives

This program aims to cultivate high-quality applied talents who support the Party's basic principles, adapt to social and economic development, and possess comprehensive development in morality, intelligence, physical fitness, aesthetics, and labor skills. Students will acquire theoretical knowledge and methods in foundational subjects such as mathematics, statistics, and economics that are necessary for this field. They will also gain expertise in theories and methods related to business administration, organizational behavior, and marketing. They will develop analytical and problem-solving skills to address management issues in business enterprises, administrative institutions, and other organizations. Furthermore, they will possess strong practical abilities and an innovative spirit, enabling them to excel in administrative management, human resources management, marketing management, and services in enterprises, government departments, and other institutions.

Courses

Principles of Management, Marketing, Human Resources Management, Enterprise Strategic Management, Practical Statistics, Financial Management, Organizational Behavior, Market Research and Forecasting, Production Management.

Characteristics

Relying on the resources of new Guangxi-based businesses, the program aims to deepen the integration of industry and education and construct a talent cultivation model with local characteristics.

1. By identifying local talent demands in advance and aligning them with the talent cultivation program, a distinctive "New Guangxi Business Special Class" has been established. This class incorporates curriculum modules based on the specific needs of local industries, thereby creating a curriculum system for applied talent cultivation.

2. Pre-internship training has been incorporated into the program and aligned with practical training. Cognitive internships, professional internships, and graduation internships have been replaced with practical training projects in new Guangxi-based businesses. These training projects are designed based on the requirements of talent cultivation goals and the needs of the industry. As a result, the program achieves the objective of ensuring employment upon graduation.

Teaching Staff

The program has a total of 26 full-time faculty members. Among them, 16 teachers hold senior professional titles, accounting for 61.5% of the total. Additionally, 18 teachers possess master's or doctoral degrees, making up 69.2% of the faculty. Furthermore, there are 17 teachers who are 45 years old or younger, representing 65.4% of the faculty.

Employment and Innovation

Employment: Enterprises, institutions, and government departments.

Job Positions: Human resources management, administrative management, marketing management, chain operation management, production management, etc.

Employers include well-known domestic companies such as Smartcom (a wholly owned subsidiary of Huawei), Health-100, Guangzhou Silichen Information Technology Co., Ltd., Nanning Saimeng Digital Equipment Co., Ltd., Guilin Bank, Bank of Liuzhou, Guangxi Beibu Gulf Bank, and more. The program has achieved a professional alignment rate of over 90%, indicating high-quality employment.

This program has achieved remarkable accomplishments in innovation and entrepreneurship education. Our students have participated in the China International "Internet+" College Students Innovation and Entrepreneurship Competition, where they have garnered two third prizes at the national level, five gold prizes, four silver prizes, and fifteen bronze prizes at the regional level. Furthermore, they have actively taken part in college students' innovation and entrepreneurship training programs, securing eight national-level projects and sixteen regional-level projects. Their excellence extends to various discipline-specific competitions, where they have achieved seven gold prizes, five second prizes, and eleven third prizes at the provincial and ministerial levels.